The New General Law of Data Protection (LGPD) innovates how the personal data must be processed by companies in Brazil. Inspired by the European General Data Protection Regulation (GDPR), the Brazilian law establishes the parameters according to which companies can process personal data, that until then was not properly regulated by applicable legislation. This means that companies will need to perform significant changes in order to comply with the new legislation.

The non-compliance with the legislation may result in a fine of 2% of the companies’ local income, up to BRL 50,000.000,00, but above all, it may impact the company’s image and the reliability it inspires in the market.

Therefore, it is essential that the Legal and Human Resources departments are trained and capable of performing the processing of personal data according to the legal parameters.

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